Maui Brewing Company Waikīkī
Maui Brewing Company’s new flagship restaurant venture in Waikīkī, is their first establishment outside of Maui Island. Fronting Kalākaua Avenue in the Outrigger Beachcomber Hotel, the 20,000 sf third floor space was renovated to connect the outdoors in and people on the street with the excitement up in the restaurant. The scope included not only a new interior renovation, but also included a new three story atrium space and kinetic façade that creates a vertical tower adjoining the new International Marketplace next door. The restaurant creates not only a new and exciting dining spot for visitors on the strip, but also creates an ever changing landmark that even locals will come and enjoy. Representing Maui Brewing Company’s idea of “island craft industrial,” the restaurant represents the three main aspects of their brand – Māui, the island and the demi-god; Brewing, the hand crafted lifestyle; and Company, their ‘ohana run business and the friendships they’ve made through it. A mixture of the industrial pub styled interior blends in with art by local artists and cultural references that tell different stories of the place and the company. The kinetic façade that is the main image of the restaurant, blows and flutters in the wind.
It’s geometric and fluid pattern represents the many stories of Māui. Whether it looks like the kapa patterns of his mother Hina, for whom he slowed the sun for; or the feathers of an ‘alae (Hawaiian mudhen) whom Māui stole the secret to fire from; or the fish scales of Pimoe, a great ulua that escaped Māui and his brothers whom wound up pulling the islands up from the ocean floor; or flickers of the sun across the ocean’s surface, the cultural and symbolic imagery create an icon along Kalākaua. The interior of the restaurant blends warm reclaimed wood with industrial metals and concrete features.
- Location: Waikīkī, O‘ahu, Hawai‘i
- Client: Maui Brewing Company
- Project Team: WCIT Architecture & DTL
- Program: Retrofitting of new restaurant space in existing Jimmy Buffet location in Waikīkī
- Site: 20,000 sf
- Status: Complete