Makers & Tasters at Kewalo
Fisherman’s Wharf is a 66,000 sf parcel within the OHA Makai lands that is currently being leased out to Street Grindz, the hosts of Honolulu Night Market and Eat the Street. WCIT is working with Street Grindz to create a mobile food and retail experience at Fisherman’s Wharf that is rooted in the Wharf’s cultural heritage. The new site — the latest project of Street Grindz, creator of Eat the Street and Honolulu Night Market — is officially described as a “food park and marketplace.” What it provides is a convenient gathering spot for food trucks (the makers) where their customers (the tasters) can find them. With parking. And seating, partially shaded, and bathrooms, and a bar. In short, at Makers and Tasters you can enjoy the al fresco, adventurous spirit of the food-truck experience, along with the basic amenities of brick-and-mortar dining. The design allowed WCIT to be flexible with tables, seating, and circulation around the parcel to maximize the sites potential for true “outdoor design.” WCIT and DTL were tasked to brand the new project and create and identity that highlights their mission to make economy local and provide small businesses a platform to succeed.
The branding efforts included an extensive naming study, logo development, print collateral design and a new website. DTL’s efforts also extend to offering strategic communications services and signage and environmental graphic design for the build-out of the site. The site is also the new home of the monthly Eat the Street, when you can expect to find dozens of trucks out in force. More than 20 vendors, both new and seasoned, dished up signature bites and sips such as coconut mochi-crunch shrimp from Kuuipo’s and Elena’s famous Pork Adobo fried rice, for family, friends and other supporters. A nice touch: A bit of Fisherman’s Wharf remains in the form of the old sign, which would make a good meeting spot amid the crowds during Eat the Street. The idea for Makers & Tasters was always let it to be a flexible space and organically let the space and brand creatively grow. The space has since been cleared for future development by the current land-owner, the Office of Hawaiian Affairs.
- Location: Honolulu, O‘ahu, Hawai‘i
- Client: Street Grindz
- Project Team: WCIT Architecture, & DTL
- Program: Design and construction of an outdoor food and market event space
- Site: 66,000 sf
- Status: Complete